How to Identify Your Target Audience and Ideal Customer
Updated: Feb 22
One of the most important issues to address in your business life is identifying your target audience and ideal customer. Without honing in on a specific target audience, you run the risk of missing the mark. There are several easy steps to identify your target audience and ideal customer.
Set Your Goals and Keep Your Goals
One of the best ways to identify your target audience is by setting goals for your business. Once you have set identifiable goals, your ideal customer will present him or herself.
Keeping true to those goals will ensure that your target audience and ideal customer will return time and again.
Measure Your Goals
Once you have established what your goals are, it is important to revisit those goals and measure them on a regular basis.
A great way to measure your goals to see if they are up-to-date is to utilize social media. Have your customers or clients take a survey or enter a contest to see whether or not your company is meeting and exceeding their needs.
Make sure to communicate with customers on social media. Respond to their comments, and communicate via Twitter. See what the competition is doing and what trends are trending. Follow those trends.
Choose a Niche
Once you have set your goals and have established ways to measure those goals, make certain that you stick within your niche. Often times, business owners tend to waiver outside their niche. Sometimes creative ideas just seem to flow and flow; however, you must be true to your niche at all times. This is how you will be able to identify your target audience and your ideal customer.
Create a Sub-Niche
Once you have created a niche, see if you can break it down further and create a sub-niche. A niche would be something like divorced women and a sub-niche would be divorced women with small children. Perhaps your business is a life coaching business that empowers divorced women with smaller children to educate themselves so that they can provide for themselves and their families.
Once you start your new business, you will begin to notice who is responding and who is not responding. In this way, you can measure your target audience a little better and hone in on your ideal customer.
For example, you may notice that divorced women with older children may be in a better position to use your products and services as compared to divorced women with younger children. Your target audience may present itself a little bit differently than you had planned.
Stay flexible, keep an open mind, but once you have established your ideal customer, make certain to keep it there and dedicate all your time and effort to that target audience and its ideal customer.
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